Wait! Is That A $100 Bill Laying At Your Feet? - MLM Marketing With Money!

Once upon a time in the distant past of my MLM marketing career I actually paid people to become prospects.

Well maybe I should rephrase that, my prospecting approach was that I offered them money.

Humm......

Still not coming out right.

Right now you are probably thinking, "well of course Marc, I could get lots of prospects if I paid them money to listen to me".  Well how about if I showed you a way to actually do that, but without actually paying them.  

Look money talks, and of course it's a great way to get someone's attention.

Think of it this way, if you walked into a crowded restaurant and threw a wad of $100 bills into the air, you would probably get everyone's attention right? Well of course, "money talks" and its a really great show stopper and attention getter.  Enough suspense? OK, here are the details.  

MLM Marketing With Money

It's a marketing approach called "Drop Cards" or "Dollar Card Marketing"

 >>>>>Order Dollar Card Marketing<<<<< 

You may have seen these before, they are a printed card and they look just like a folded $100 bill, and on the inside you print promotional language like..........

"Stop" 

"You May Be Walking Past A Foutune" 

"Earn $10,000 Per Month in 90 days or less......."

Call 1-305-555-1212

(24 hour Recorded Message)

Now back in the day when I had my first huge MLM success, I had armies of people using this approach, and you know what?

It works......... and it still does today! The Key To Effective MLM Marketing? Always Use High Volume Approaches The key here of course is volume, you print them on really light weight paper (not like a business card) and then put them everywhere, drop them by the thousands, the ten thousands everywhere you go.

• Parking lots
• Grocery Stores
• The Beach (that was my favorite) 
• Everywhere

The best part is that its really fun just to watch how people respond. 

I have seen people chase one of these across a parking lot at a full gallop, talk about a marketing hook! Now you have to plug the phone number inside into a voice mail with a sizzle message about your business but I am sure you can figure that out. Anyway ... check it out

To your success

MLM Marketing Tools Mentioned In This Post

>>>>>Order Dollar Card Marketing<<<<< 

MLM Marketing

What Does A $35 Million Dollar Bankruptcy Have To Do With MLM Success?

We all know the old saying

If it seems too good to be true, it probably is..........

That is of course except in the cases where it actually is true.

Quick story here, about my Bankruptcy.........

Humm you weren't expecting that were you. How can a million dollar earner in the MLM world every have gone through bankruptcy?

Well since I never do things half way I have to tell you it was a $35 million bankruptcy.  Back in the days before MLM, when I make my fortune by putting together real estate partnerships, things were going really well. I had make almost 5 million in my last five years in my real estate business and was approaching my 30th birthday and was going to retire. Then BAM! The real estate market crashed in the mid 1980's and I went down like a ton of bricks (pun intended) I was devastated and wiped out in a heartbeat. I went through a $35 million dollar bankruptcy and just sat there paralyzed and depressed for a while, but I knew that there was no way back, I had to re-invent myself and find a way back to the good life again.

The Journey To MLM Success

That is when I ran into the concept of Network Marketing Now I have to tell you that I went into network marketing because there were just no other options available. Actually is was worse than that, I did not believe that the money that successful people claimed to be making in network marketing was real. To me the entire concept screamed of fraud, fake, and scam........... It just seemed too good to be true, there was just no way that someone working out of their home by themselves could make $100,000 a month. NO WAY!  I resisted for a long time but finally was out of options and stopped resisting for a moment and actually took a look at the business model and said BUT WHAT IF IT IS REAL? That one simple thought set me on a track of possibilities that finally opened my mind and I ended up getting involved in network marketing and within about 2 1/2 years I was earning over $1.5 million a year. I thank God that I opened my mind to the possibility that what seemed to good to be true, was actually true. The question is will you? 

MLM Success Today

Now knowing what is actually true in today's marketing can be confusing. I mean before the advent of the internet we looked for validation in an entirely different way, we looked for photocopied check copies showing huge incomes and proof of MLM success, we looked for full color professionally done brochures, we looked for an actual company headquarters made of brick. If we could touch it and feel those bricks and the brochures looked good we felt that there was money and substance behind it, and it probably was real. Today it's a different world, with the advent of the internet its hard to tell what's real and what is fantasy or what is pure fraud. Today we look at sexy websites and they all look good, even if its a 15 year old kid trying to put on a good show, and the variations of the Standard MLM business models have tested the limits of our understanding. I mean you could write a book on just MLM compensation plans: Unilevel (Nuskin Review)  Matirx, Binary, Hybrid Binary (eXfuze, Mona Vie), Top Tier MLM Wealthmasters, Hybrid Top Tier MLM (Empower Network, Family IQ) and the list goes on. Lets face it, there are several thousand Home Based business opportunities launched every year and as enterprising entrepreneurs looked for better and better ways to slice up the income pie and better ways to lure burned out MLM'ers back into the fold, they have tested the limits of our understanding of what used to be 4 or 5 basic business models, and that's just in the MLM universe. Throw into the mix the world of online marketing, and the ability to generate full time income with an online sales model that is not even MLM, and it gets even more confusing, and make no mistake about it, there is big money to be made on the internet just selling stuff. Top online marketers today earn $10 Million to $20 Million a year! What is a poor entrepreneur to do?  Stick with the original business model of MLM Success or move on to a Hybrid Model of online income? Well in the fast paced and confusing and sometimes fraudulent world of "Make Money Online" its more important than ever to link yourself to an expert who can access and review  the business models from a higher level of understanding and perhaps keep you from making a fatal financial mistake. Case in point Zeek Rewards, a recent MLM hybrid company in the world of Online Reverse auctions (see Zeek Rewards Review) had such a seductive lure they amassed, by some estimates, over a million distributors  in a heartbeat and then suddenly they were gone, leaving in their wake devastated MLM distributors and losses in the hundreds of millions. Who would have guessed? Who would have known?  Well, a good  MLM Success coach who knew the market and who had looked at the business model would have known enough to tell you to run the other way. Now I am not trying to say "stick with what you know", and trust the relative safety of a 15 to 40 year old MLM company, that path of MLM success may or may not be a good one for you. MLM success in today's market is different than it was 25 years ago, what brought success then is now ancient history, and traditional old style MLM companies tend to be a revolving door in today's transitional market. Of course that model is safe, but it may not be what you really need if your goal is to get to the magical $10,000 a month in the next 90 days. Also keep in mind that just because you are looking at a new and unique business model does not mean that its a scam, or not real, there are some highly unusual business models in the world of MLM success today that no longer fit any pattern you know of but still represent pretty killer deals. My advice is to..................

1. Determine a company's success by seeing how quickly other reps and generating the income (not the leaders but the foot soldiers)
2. Look at the product to determine if its real and actually has value
3. Determine how quickly the business model can get you to your goal within your time limit. 
4. Does it rely on duplication or is it more of an input output equation? (This is a huge area for mistakes)
5. Does it fit your risk profile?
6. Be skeptical when doing your review try to find the flaws
7. Now Reverse your thinking and think of it from the standpoint of "What if it is for real"?
8. Finally, before making the final jump, get some advice from a coach who knows the market.  (If you were going to buy a business for $500,000 would you hire an attorney to check out the deal? I think so! However the average person feels totally qualified to make a business assessment on something that they know little about and are going to pour all their time into without any professional advice)

Now keep in mind that even if you do your analysis correctly and get coaching advice from a MLM Pro, the vision of the future seen in a crystal ball is never perfect. If something goes wrong and the business model does not work, move on. Don't just sit there and say "Oh my god", get back up dust yourself off and try again. Too many people craw into a hole and hide after suffering some failure or vow never to do MLM again. Remember what that great success coach Tony Robbins says: "A persons success lies in their ability to take action" Successful people fail also, but they also know that they will ultimately succeed as long as they take action and move forward. There is a great book called "The Greatest Salesman in the World" by Og Mandino, get that book and read chapter 10 on "Persistence" , no better yet memorize it! Become Unstoppable.............

Here is a recent webinar I did on MLM Business Models & Success Options in Today's Market 

 MLM Success

MLM Online vs. Old School MLM Marketing - Time To Bury The Dead?

I am in a mastermind group of MLM online marketers and a few weeks ago they asked me to do a webinar for the members on old school MLM marketing approaches. I cringed a little when they asked me, and I thought good grief, this is like being sent back to high school when you are already in graduate school and loving it. I guess I was the logical choice for this “punishment” assignment since I have been in the Network Marketing industry for over 23 years and of course spent years developing, refining, and using a lot of those same MLM marketing approaches. Everything from business warm market contacts, fax broadcasting, e mail marketing, voice broadcasting, situational marketing, resume database mining, opportunity business cards, yard signs, fish bowl marketing, public speaker approach, infomercial marketing, and the list goes on and on. Heck, as much as I hate to admit it, what can I say, those MLM marketing approaches work. In fact I used those same approaches to become a 7 figure earner in MLM over 20 years ago.

MLM Online Marketing vs Old School MLM

  But I struggled to figure out how they really fit into the modern much more streamlined world of MLM online marketing and lead generation today. Of course the confusing thing about Network Marketing is that just about every approach to MLM lead generation works to some extent. But why even bother with the old school MLM marketing approaches when you have much more powerful solutions available today that use technology to supercharge the process. It’s like having two cars in your garage, a Ferrari and a budget subcompact. Of course they will both do the job of getting you from A to B,  but once you have  had your hands on the wheel of the Ferrari? Oh Baby! It’s no contest. Well maybe or maybe not. I guess a better analogy would probably be playing golf. The driver is the power tool and is going to get you the farthest the fastest but it’s not always the right tool for the job. Then it hit me, one of those “Ah Ha” moments and I realized that there is a perfectly good reason to keep the old school MLM marketing approaches in your arsenal no matter how powerful your MLM online marketing skills are. Now before you think I have lost my mind since I am in fact a prophet of MLM online lead generation, I want you to think about a few things. Reason #1 Quicker Startup in building your Primary Network Marketing Business Most people who start MLM online marketing end up coming down with what I call old school amnesia and immediately forget everything they knew about what worked for them in the past and try to totally change business models.

I have seen this time and time again with new converts to the world of MLM online marketing and of course it does cause a certain “stall” factor.

Let’s face it MLM online marketing is a skill that has to be learned the same way someone initially learned old school MLM marketing approaches. Now some are quicker than others but still it’s going to take a little time to learn, tweek, and then implement. Then it takes time to get your MLM online lead generation up to 10 a day, then 25 a day, then 50 a day and so on. It can take a new person a few months to really get cranking and get the lead flow up to lets say 25 a day (magic happens at that number by the way). So in the meantime wouldn’t it make more sense to keep your pipeline full by continuing to do what you have always done even if it was not as efficient just to keep the wheels of your MLM business turning? There is also an equally powerful reason to add the old school MLM marketing approaches to your marketing arsenal. Reason #2 To Create a growth explosion in your group (The Big Al Theory) There was a series of books I read many years ago back in the Dark Ages of the network marketing industry (back when you bought actual paper books and studied doing things like Don Faila’s famous “Napkin Presentations”). These books were called The Big Al series and were written about the teachings of a fictitious MLM upline called obviously, “Big AL. In one of the books he talked about using “Non-Duplicatable” marketing approaches to build a huge front line and then provide your team with “Duplicatable Approaches” to grow. Now I know that in the world of “Old School” MLM business development,  its heresy to even consider using any approach that is not 100% duplicatable by your organization because the “Standard” (as opposed to Top Tier) Network Marketing Business Model relies on duplication. The higher your duplication factor the quicker you get to the money. However the point the book made was that you could create an explosion in your MLM organization by using whatever unique marketing angle you wanted along with your personal skills to sponsor a ton of reps as long as you gave them duplicatable approaches they could use once they were in the game. The idea was “Go Wide Fast” and then push depth from a massive front line. You see, it does not matter how you bring someone in, what matters is that you give them marketing options, show them a track to run on that will get them into action ASAP. So even if you are doing strictly MLM online marketing and you get really good at it, you need to have options for those you sponsor who can’t master the online approach and as an add on for those in your downline who are learning online marketing so they can keep their pipeline full. So here is my recommendation.

Use MLM online marketing with at least 2-3 other offline or crossover approaches to keep diversified

Then adjust the time spent on marketing approaches based on lead flow. When your online lead flow starts to kick off, drop back on other approaches as necessary, but always keep your pipeline full. It always a good idea to keep a certain amount of diversification in your lead generation efforts at all times Here are the core approaches that I always use:

• MLM Online Marketing (PPC, Facebook, Twitter, Video Marketing, Article Marketing)
• COI Business Warm Market (not friends & family)
• Online Advertising – Careerbuilder, Monster, etc
• Resume Database Mining– Hotjobs
• Voice Broadcasting to specific B2B (business to business) markets

My 7 figure business plan has always had 2 very important elements, high volume and diversification. For more detail on these approaches (and a few dozen others) the recorded webinar I did for the group is below.

25 Killer Old School MLM Marketing Approaches

(Recorded Webinar)

 

MLM online