If making money in your business isn’t EASY, you ain’t doing it right…

Ok… …this might sound a bit ‘off‘ from what a lot of people are saying, but I PROMISE you, that what I’m saying here is not only true, but when you really get it – I don’t think you’ll ever struggle to have money in your life again. Let me define this for you… When I say that making money is easy – I’m not saying it doesn’t involve work – what I am saying is that there should be no struggle involved in the process, and when you understand the flow of money and how to create income on demand, your income will ‘flow’ instead of having that feeling that you’re beating your forehead against a wall with nails in it… Here’s how this post got inspired: I was in an airport the other day, and got talking to a speech pathologist who is traveling through Costa Rica with some friends for the next month or two.  After 2 or 3 minutes, she asked me what I do for a living, and I just decided to tell her the truth… “I’m a drug dealer.” After she got nervous, I laughed and said ‘kidding, seriously – what I do is EVEN better – I get paid to live like I want all day.’ We then started talking about economics, the government, the Federal Reserve System, and how the internet and instant communication fits into the future of the world. (well, OK – it was me talking and her being bewildered by foreign concepts that almost no one understands…) It became very clear to me in about 10 minutes, that this 35 year old gal had NO IDEA how the flow of money worked in the world, and it got me thinking… …I wasn’t really able to create income on demand until I learned how the flow of money worked – and once I understood HOW it worked – I got rid of a bunch of silly concepts that were holding me back from creating what I wanted to create in my life. Since that time – I’ve consistently made around $30,000 per month, and sometimes a lot more from my various businesses – and honestly, with very little struggle, it just ‘flows’. So what the HECK did I learn? Well, I was raised in a Mormon family, went on a mission, went to public school, my Grandpa was a University president for UAF in Fairbanks, Ak – and BOTH of my parents were exceptional students and products of the ‘system’ of the baby boomers… …all of this nonsense resulted in me (along with the entire baby boomer generation – WHICH by the way, isn’t as true anymore, they are waking up to the real nature of what’s been happening to them in a BIG way right now) not understanding AT ALL the truth behind creating income. I was raised with the philosophy that if I worked hard – I would be paid a fair wage for my labor – whether it is mental labor, as a product of my intellect and education, or whether it was physical labor (as a product of skipping school too much… lol) In any case – it took me A LONG TIME to figure out that what I just described has absolutely nothing to do with how much money you’re going to have.  Let me give you an example of how my personal stupidity resulted in a lot of poverty in my life: I got involved in Amway in 2002, right after I was done being a Mormon missionary for 2 years in the British midlands.  When I was a missionary – I had paid for all of my bills 2 years in advance, and the finances were managed by someone who was good with numbers (a mission accountant, essentially).  My bills were paid from a central location that I didn’t manage, electricity, land-line (we weren’t allowed to have cell phones) and then about 40 pounds was direct deposited into my bank account every 2 weeks that was for ‘extra food’ when people didn’t feed us.  (true story). So I was completely free from financial burden, had my needs met all the time, never knew how much anything costs – and could focus on mission work (the point of the accountant guy – usually one of these guys manages about 300 missionaries). I don’t know if I consciously thought this – or if it was an unconscious belief – but for some reason, when I got in Amway – I thought if I just ‘worked hard’ that I would have money mysteriously appear in my bank account. NOT the case! It’s funny – but if you’re an employee and you just ‘work hard’ you’re pretty much guaranteed a set wage as long as you have a job and perform – but employee’s rarely think about where the money for that wage comes from, that it has to come from several things: 1.  Money changing hands from one person to another 2.  Profit being generated from the difference between cost of goods and the revenue created. 3.  BAMB!  There’s now money to pay the employees, and hopefully some left over at the end of the month for the boss!  (otherwise, you ain’t going to have that job for long) Let me tell you the important part of that scenario though – that is the KEY indicator of a successful business: 1.  MONEY CHANGING HANDS You see, when I was in Amway, I worked REALLY HARD – the problem was, I didn’t understand that working hard has nothing to do with how much money you make.  Let me explain the formula in a little more detail, and I’m going to show you how most people get hung up: The formula is this: Person A has money, and gives it to Person B in exchange for something he wants. Here’s the thing most people don’t get (it’s not that they don’t understand it – it’s that they never really think about it).  To get the money from Person A – Person B doesn’t have to actually be involved in that process AT ALL. ?!?!?!?!?! WHAT?!!?!?!?! YOU MEAN I DON’T JUST HAVE TO WORK HARD TO GET MONEY!@!!@!! Nope – in fact, how hard you work has nothing at all to do with how much money you are going to have in your life – how much money you’re going to have has literally only one key factor – how many people give you money, how much they give you, and what your profit margins are after you pay for everything. When I figured that out – I started asking the next key question: “Gosh dangit – how then do I get lots of people to give me lots of money – and what do I give them in exchange that’s so valuable that they’ll KEEP giving me money over, and over again???” Lol.  Kind of funny in one way – but thinking along those lines let me to a fascinating discovery – there are only actually a FEW WAYS of getting people to give you money!  (legally, anyways – we’ll throw out gun-point robbery and drug dealing for now)  All you have to do is pick one of these ways (they have different levels of pain and work depending on the method) and BAMB!  Let’s make you some easy cash now! Method #1 (The Stupid Way):  Trade your manual labor (either mental or physical) for money your boss gives you, and just expect that it will keep working.  The reason this way sucks, is that you’re intimately involved in the money-getting process, meaning that you have to show up to get paid. Method #2 (The Smarter, But Not So Smart Way): Sell stuff to people that they don’t want or need, by getting really good at selling.  This method can work to make lots of cash now – but the problem is, you’re still intimately involved in the process and are trapped – just like the employee – and since people don’t really want your stupid product, you won’t have any recurring purchases and selling will eventually burn you out. Method #3 (Getting There – But Not Quite The Greatest Money Getting Method): Find a group of people who want something, and find a way to sell your product or service to them by leveraging what THEY WANT, to sell them what YOU WANT.  This method actually works quite well if you know how to sell, but the problem with it is, there’s always a limited market with this method – if you have to convince people to do something that they don’t quite want, you’ve always got to be coming up with crazy ways to sell it to them.  Although this isn’t my MAIN METHOD of earning income – I still use it all the time to sell valuable products and services to people who don’t know they want them… (yet) Method #4 (ALMOST the greatest money making method ever, but not quite): Find out a product that a lot of people already want, and find the cheapest, best way of delivering it to them.  Man, this method just rocks – the reason?  No real selling required, you can acquire customers and keep them cheaper and longer if you give great value – PLUS, you can also upsell them products that they didn’t know they needed yet.  However, this method still, although somewhat leveraged, is a high paying job – however, it’s a relatively easy one if you manage it properly.  But unfortunately, if you stop working, your income stops, which leads us to… Method #5:  The BEST Way Of Money Getting In The History Of The World! Are you ready for this?  Ok, grab a pen…. “Find a people who want a product with high profit margins and repeat purchases, find the best way of selling it to them WITHOUT you being involved in the process at all…” I just had an orgasm. (brb) Ok, got my new shorts on – the cool thing about this method is that once you set it up – people give you money without you doing anything!  Now that’s cool! That means, you can make a ridiculous income, live wherever you want in the world, do what you love, and money just flows into your account on autopilot – with no hard work, effort, or energy involved. That’s why I like Network Marketing (when done properly) So here’s the couple of questions I have for you: 1.  Are you trying to sell something that people just don’t want, or do you just suck at selling it? 2.  Is there high enough profit in what you do to eventually outsource it so you don’t have to continue managing something for the rest of your life? 3.  Is there a big enough market to sustain your dream lifestyle? 4.  If you want – you’re welcome to send money my way, any time – just click on any of the images that 'glow' when you hover over them. Lol. In any case – I hope that you take these concepts and make a boat load of cash – the world needs more rich people to create jobs, buy nice stuff, and otherwise show us all what’s possible when the mind of man (or woman) is focused on a singular cause. To the top, David Wood  “Rich, Free, and Curly“

MLM Tips - MLM Objections - Overcomming The No Money Problem

So today I had the opportunity to once again listen to a few prospects give me a bunch of lame reasons (MLM Objections) as to why the business was not right for them. Now if you are in the MLM business, you hear them every day, and for the MLM Pro who has been around for a few years, MLM objections are just part of the territory. That's what started me pondering what the biggest problem in the MLM universe was. Maybe problem is not the right word here, let’s rephrase that to, “what is the biggest obstacle that most people encounter in their journey to MLM success?” Wow! That thought kind of opened up a Pandora’s Box of stuff that jumped out of my mind. Now since I have been in the MLM industry for over 25 years I have seen a lot of the obstacles that people struggle with, so where do we even start? Lack of focus, lack of commitment, unrealistic expectations, wrong business model, lack of lead flow, no MLM marketing system, no business experience, no MLM business plan, and the list goes on. So this article was at that point getting ready to mutate into a 100 page book so I narrowed the focus down to……. What is the single biggest objection people have to joining you in your MLM business, and how do you overcome it? Humm…… Well in the world of MLM objections, it has to be the dread “Money Objection”. It is I believe the most frequently heard utterance in MLM objection universe. It goes something like this, “…Wow Marc, I can really see the potential of this and I would love to join you but I just don’t have the money right now”. Now when you are new in the MLM business, hearing this is kind of like a knife in your heart. I mean after listening to lots of “NO’s” you finally find someone who actually has half a brain and can see the incredible potential of your deal, but they don’t have the dam money! Arrgh…… the universe is so unfair! So how do you deal with that MLM objection, or is it really just an excuse? You know the different right?

MLM Objections

Sales 101 teaches us that an objection is a supposed statement of fact concerning the presentation you just delivered, based on erroneous conclusions or incomplete information. For example, "I don't want to be a representative of xyz MLM because network marketing is illegal." An objection is a question phrased as a statement. Recognize this, and answer it as such. A standard response would be, …”well Bob, I understand how you could feel that way, however "if I can show you that network marketing is not illegal, would you be interested in becoming a representative?" If the questions can be answered to the prospect's satisfaction, they should then become a representative. MLM Excuses MLM Objections and excuses are not the same, learn to recognize the difference. This is a big stumbling block for many people entering network marketing without sales skills. Good sales people develop an intuitive "feel" for the difference. People without experience can waste a lot of time chasing uninterested prospects. From the standpoint of MLM business building most MLM objections are probably excuses. Now believe it or not we live in a polite culture, and as a result people actually have a hard time saying the “NO” word, and as a result they just make up excuses or use the big kiss-off phrases like: “Send me some information or I will think about it”. But what about those people who your gut seems to tell you are actually interested but you just can’t seem to get them to commit? It’s kind of like herding cats, it can be a frustrating task.

MLM Objections & The Internal Priority List

Look, think about this for a moment, you could probably sit down right now and write out a list of 50 things you are interested in but you only have time, money, and attention for probably the top 2 or 3 things on that list. So for the purposes of MLM prospecting and recruiting, whenever you hear phrases like:

• “I am considering several options”
• “I have not ruled it out yet”
• “I am still considering it”
• “I have not come to a decision yet”
• “I just don’t have the money”

They all mean the same thing, ………“NO” Now there may be an interest level there, but it’s so low on their list that washing the car probably takes priority over it, so don’t waste your time. Just say “Next” and move on. The Ah-Ha Moment! Did the little light just go on in your head? Recognizing this one simple fact will save you hours and probably years of frustration in building your MLM business. MLM Lies So now your faith in human nature is probably restored, maybe all those prospects were not actually telling you lies. Your deal probably did register as something that was interesting, so they were telling the truth, it just wasn’t high enough on their internal priority list for them to take action on it. MLM Money Objection Confusion Now on the surface the MLM Money Objection seems to be different than “kiss-off” excuses so it tends to confuse the success hungry network marketer. I mean let’s face it, these people are saying “Yes”, so we want to believe them. So what is the real obstacle here? Is it really about the money? No not at all, its lack of motivation or desire. The Wrong Path Many people in network marketing hear the “No Money” MLM objection so much that they start actually believing that the money is the real issue and that if they had a product or MLM with a lower cost “buy in”, it would solve all their problems and they would be millionaires in a week. You will find these people tend to gravitate to consistently lower cost deals where the sign up fees are maybe $50 or even to the real low cost trash deals that cost $5 or so chasing the illusion of “the perfect buy in”. Now here’s a real killer, usually when they start promoting the low cost deals they find they still get the same excuses. ………….“What do you mean you don’t have $5? You see, if someone really sees the opportunity and its high enough on their priority list the cost is never really a factor. Your “buy in” could be $10,000 or $20,000 like many of the Top Tier MLM deals and if your prospect saw the opportunity and was excited they would sign up. The $5000 Corvette Story – The Power Of Intrinsic Value Now if you don’t believe this here is a quick test you can do on those “No Money” prospects. Ask your prospect if you could show them a way to quickly earn the money to join your business if they would sign up. Then tell them that you have a friend who got in trouble with the IRS and that he had just bought a brand new Corvette for cash the day before. Tell them that he is desperate for money and that if they could come up with $5000 cash by tomorrow he will sign over the $90,000 Corvette to them and they would make a killing. Now you can probably see where I am going with this right? Do you think the person who just told you they did not have the money to sign up for $500 is going to be able to come up with $5000? You better believe they are, they are going to move heaven and earth to get that $5000. Even if they don’t have it, they were going to pull out all the stops to make it happen. You see, if your prospect sees a high enough value in your opportunity nothing can keep them out, and the cost is irrelevant. Now the best way to implement this strategy is not to start studying up on sales courses so you can learn how to overcome MLM objections, but rather to study ways to implement a high volume lead generation system and bury yourself with leads. You see, with a high volume of leads you not only gain posture but you also become much more aggressive with your qualification and you no longer listen to excuses. When you no longer live in lead poverty, you only need to remember one thing: Yes means Yes, and everything else means NO

Ready to take your MLM business to the next level? Ready to learn the skills of how to become a super-recruiter and turbocharge your income stream?

Learn The Secrets of A 7 Figure Earner

Top Tier MLM vs Traditional? What is Top Tier MLM anyway?

Top Tier MLM, well how do I even begin to describe it? Humm….. well, it’s kind of like being transported into a parallel universe of Network Marketing, and in this universe the only thing that’s different is that you actually make money in your Network Marketing company in your first 90 days. Now if you have watched any science fiction (I love that stuff) you know the allegory here. A parallel universe is a reality identical to our own except…… Except for a just a few tiny things that are totally different. I mean if you somehow were magically transported into one you would immediately recognize everything, your wife or husband would look and be the same, the dog the same, the house the same, the backyard, everything the same except maybe one little detail, like when you check your bank statement and somehow there’s $10 million dollars in there. Now this is where you start running around the house yelling and screaming and waving the bank statement in the air muttering something about going to Tahiti, and suddenly you notice no one else understands what you’re so excited about. There seems to be nothing strange about it to anyone else, it’s just always been that way. Now I know what you are thinking, the other universe is looking pretty good right now and our first thought is probably….. Oh yes, TAKE ME THERE QUICKLY! However as science fiction teaches us, there is always a price to pay. When you change one factor in our reality then you give up something in return. Well back to the main point of the article, the Top Tier MLM business model.

What exactly is Top Tier MLM and how come you don’t know about it?

Well it’s been around for quite a while but it’s not as recognized as traditional or as I will refer to it, Standard MLM. Now Standard MLM’s are the ones that everyone is familiar with, like Amway, NuSkin, FHTM, MonaVie, eXfuze, etc. What makes a company a Standard MLM, is that the entry fee when you sign up as a distributor is generally only a few hundred dollars. Now because the entry fee is so small, even if you are a super recruiter and can bring 10 or 20 reps into the business each month, you are never going to be able to earn a full time income based on your personal efforts. That’s not how the Standard MLM business model is designed. To make money in that business model you need to build a team of several hundred reps to earn even a few thousand in residual commissions, and a group of 10,000 or more to get to the type of money that most people associate with good income in our industry. That means you are going to have to build a big team, and so establishing that magical duplication in your downline is critical to your success. Because of this, your success now depends on factors that are outside your direct control and even if you are really good and bring in hundreds of people to your opportunity, sometimes that magic duplication just doesn’t occur. We have all seen it happen, everything seems to be lined up perfectly and then bam! The market changes, the company doesn’t handle something right, there are endless possibilities that can go wrong. A textbook example of this would be what happened recently to the mega-viral MLM success story of the decade, MonaVie (See my blog update on MonaVie). Now that of course, that’s just part of the territory, some businesses fly and some die. It’s no different in MLM.

Now enter the world of Top Tier MLM

In the Top Tier MLM business model, everything is the same except that the entry fee to sign up as a distributor is higher. Generally, it’s in the range of $2000 to $10,000 or more. Now when you sign up a rep in this model, you generally get a 50% commission for sponsoring them, so you can generate commissions of $1000 to as much as $16,000 a transaction in some Top Tier MLM companies such as WealthMasters International, Family IQ, or Avant Now supporters of the Top Tier MLM model point out that this totally changes the dynamics of the MLM business into a much more powerful lucrative opportunity. Using a Top Tier MLM model, a person can enter the Network Marketing business, go out and prospect, and even assuming it takes them 2 or 3 months to really get their feet wet, they could be earning $10,000 a month within 90 days or so, even if no duplication occurs. I told you this was a parallel universe! This puts a distributor in the position of being able to earn a full time income right from the beginning. What an interesting concept! This Top Tier MLM model is primarily dependent on your own personal efforts, so it’s more of a direct sales business model with a residual tacked on to the back end of the compensation plan. Because the compensation plan is heavily weighted on the front end, the Top Tier MLM business model is also referred to as “GPT” or “Get Paid Today” (see my review of The CoffeeHouse Letter in the post “Is Network Marketing Dead”). Now of course it seems that the biggest barrier for top tier MLM companies to recruiting, would be convincing the average MLM person who has problems trying to talk a prospect into a $500 start up kit, that it’s just as easy to sell a $10,000 one. But is it really any more difficult? Take Franchising for instance, even in today’ turbulent economic market it’s booming! So there are a lot of people with money looking for opportunity and probably the cheapest franchise you can find is $5,000 to $30,000 and then you are married to the bricks and mortar. Now of course with a high ticket sign up kit the potential prospect pool is probably smaller but then again in a Top Tier MLM, you really don’t need to sponsor many people to get to 5 figures a month, maybe 3 or 4? Now historically you built a Top Tier MLM business the same way you built a traditional MLM: make a list, do meetings, advertise, etc. However the biggest boost to the Top Tier MLM business model has been the marriage of Network Marketing prospecting with online lead generation systems like My Lead System Pro, I mean if you have a large enough pool of prospects to pull from you can sell pretty much anything. Online marketing system allow you to tap into a global market of over 1.7 Billion internet users. In today market the big earners in the Top Tier MLM companies are almost all using online marketing approaches and automated sales systems to tap their markets. So which really is the best business model? Well I actually like them both. As I pointed out in my Blog Post “Is Network Marketing Dead”, the Top Tier MLM or GPT model offers a way to achieve the big money much faster, a few months as opposed to a few years, but probably tops out at about $100,000 a month. MLM takes longer but since your ultimate team will be bigger, the top incomes are much higher. To confuse things even more, there are many reps who actually do both. They reason that since not everybody is attracted to the same company or product, why not have both in your store? Now of course in the world of Traditional MLM or old school Network Marketing this is heresy, but in today’s market I am not so sure. For those in traditional MLM that love their company or product but realize that it could take a few years to build up the duplication, marketing both a Traditional and a Top Tier MLM is a workable hybrid business model that can provide front end funding so that you can afford to do the slower build on the other. In the final analysis, I love the MLM universe and there is something to be said for just about all the business model variations. However the confusing part of the MLM world is that with only minute variations in the business models (Unilevel, Matrix, Binary, etc), there are so many choices in companies, that most people make it just based on whether they like the product (not a good way to do it). With a Top Tier MLM, the business model is so radically different, that is doesn’t seen to suffer from the same type of competition in the mind of the prospect. They either see it or they don’t, and one big advantage is that they can generally see a more achievable path to the money, 2 or 3 months as opposed to 2 or 3 years. So dive in, make your choice and GPT (Get Paid Today) or GPT (Get Paid Tomorrow) or GPTT (Get Paid Today & Tomorrow).

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Visiting Mom

My mom is Helen, an inspirational lady in my life and she is 94 and loosing it slowly but surely. The love is still there but the daily mileposts and reminders and memories are now foggy. She still dances to the Beatles music when I take her for ice-cream but then it's gone. I visited her this last weekend as I do every week and I noticed something that reached in and seized my soul like an icy hand. There were these little boxes outside the door of each of their rooms, boxes that they could put things into, mementos and pictures to symbolize them and their lives. "This is what my life was all about, this is me. " Wow, what as sobering thought. If we had to, right now today, put our lives in a little glass box outside our door, what would it say about us? Would you be proud of your own life? Would you have done all you wanted, or would you still be waiting with the big dreams unfulfilled? Look before the thought overwhelms you, I will tell you I had a really hard time with that thought. I have had some great success, some huge incomes, I have kids that love me, but wow my life in a box, that was disturbing. Those boxes were filled with old pictures of wonderful people in their prime, in the passion of life, living in the moment and looking forward to a future of joy. I looked at my own life and knew there was so much still left undone, so much still unwritten in my story. Sometimes life presents us with these moments of clarity, of clear view, and challenges us to either hide, or embrace the idea of change and move forward. I choose forward, you know its never too late. May that box at your door be overflowing with a life well lived and with no stone unturned (your bucket list fulfilled). Like the ancient Romans used to say..... Carpe Diem (seize the day)

Holiday Best Wishes and a Special Gift

It’s Christmas Day in my part of the world and I wanted to take a moment today and send a special wish that the holidays will be everything you want them to be. I also wanted to give you a gift, its a special gift that can’t be delivered by UPS or Fedex, it’s a gift that we can only give to ourselves.

It’s the gift of “Belief”

  Now I am not talking about religious or spiritual belief although those are very important in our lives also.   I am talking about belief in ourselves.

When I entered the network marketing business years ago, I was pretty excited.

I saw a check for $15,000 that some guy called Mark Yarnell had made in his 4th month in the business. I thought, if he can do that I am going to be rich in 6 months!

That however is not what occurred. It took me much, much longer, I hit the wall over and over again, and I even quit the Network Marketing business several times in the process, but I kept coming back and in the end the success was huge.

How realistic is it to believe you can make $30,000 to $50,000 per month or more? Seems like fantasy doesn’t it. Is it even possible? I guess to answer that question, I will tell you that in my previous experience in network marketing I was with a company that had over 500 or so leaders, and in 1997 their average income was about $650,000 per year. As I think about their backgrounds, their stories, their education, their socioeconomic status, there were people from every walk of life. I bet you could find one that is a duplicate of you.

Was their Network Marketing success just dumb luck?

I’ve never felt that success in business is a function of luck, it’s true that in network marketing that timing, being in the right market at the right time, can make a difference in how quickly we achieve our goals, but in reality we make our own luck by clearly understanding our objective in business, then charting a course of action, and having a business plan and marketing system that will get us there. Then as long as we can stay on course, take it in daily bite size pieces, make adjustments as we go, and avoid being distracted from our ultimate goal. Success will be ours as surely as those who traveled the course before us. You know the great part about Network Marketing is that once you start down the right path, you can create an empire in just a few months. I invite you to join me Make this week matter for you, resolve to make it happen, and more than anything else “Believe you can”! Best Wishes for the Holidays

Still searching for Network Marketing Success?

So if you are ready to take your business and income to the next level you need to learn how to use the internet to leverage your business. Today there are hundreds of millions of people online and many are probably looking for a business just like yours, imagine for a moment just being able to reach out an tap just the smallest fraction of that huge traffic and bring it to your business. Exciting thought isn’t it? The good news is that you can learn how to use the internet as a tool and generate tons of leads to power your business by using powerful Online Marketing Systems that will teach you how to use the internet as a powerful resource for your business. When I first started using online marketing systems I generated over 3000 leads, sponsored over 50 new reps and generated over $30,000 in affiliate commissions in just a few months. For a inside look at some of these powerful marketing strategies check out my free Video Training Bootcamp For more on “My Story” review my blog entry “My Journey to the world of MLM”

My Journey to the World of MLM

Hello, my name is Marc Barrett and thanks for taking the time to visit my Blog. I have had the good fortune to be involved in the network marketing industry for over 22 years and during that time I must have spoken to thousands of people about their goals and dreams, and you know what, we are really all looking for the same thing. Freedom……. Now I truly believe that network marketing is the very best vehicle to achieve that financial and time freedom…. if done correctly. If your goal is to achieve that then you need to become a student of what it takes to succeed and what works. Lets start with my failures, when I first entered the Network Marketing field even though I had been a successful business person before, I had no clue of how to make it work and I failed miserably for several months. I probably quit 5 times in the first 6 months. but you know, I just couldn’t let it go, I was hooked on the idea of being able to generate a huge residual income stream. Then finally I got some good coaching and tips from very successful distributors who had built six figure monthly income streams. From that point I went on to build a very large organization almost entirely from cold marketing approaches, not by talking to friends and family. I became a 7 figure yearly income earner and over the years earned millions in this industry. My success was because I learned the lesson of working the numbers and using a marketing system could generate a high volume of lead traffic that could easily be duplicated by my organization. Now if you currently in MLM and have not achieved the success you dream about you are probably even now searching for an answer, trying to find a way to make your business work. Looking for the secret. I hate to disappoint you, there is no secret, but there is a mispreception. The mispreception is that you didn’t pay attention when you got into the business. Think now, you decided to get into the network marketing business not the network selling business. Most people jump into this industry and quickly adopt the same strategy’s their sponsor or upline is using to build a team. I mean it makes sense, your upline recruited you so what they are doing must work. The die is now cast, you go out and do the same thing. Network marketing is a business of total duplication, however duplication does have a dark side. We can and do duplicate business building approaches that really do not work very well. Now I am not here to tell you to abondon the teachings of your upline, or to stop doing what you are currently doing to build the business. The truth is all approaches work if you work them. The problem is that some work better than others and most people do not have enough time, money, or resources to throw at the problem to generate a high enough volume of leads to really get to the gold. The success of Low volume approaches like working your warm market are based on the assumption that you have a 1% percenter lurking there, someone who will come in and explode your organization, and there very well could be, but the chances are there’s not. And the time it takes to use low volume approaches to build a business, it pretty much guarantees it will probably take you years if ever go reach your goals. Time to change gears. Using high volume approaches allows you to generate such a high volume of numbers that you can’t miss. The high volume success formula really has 4 basic elements. #1 A way to generate a high volume of traffic, a supply of leads that keeps flowing to you on a consistent daily basis. #2 A sifting tool that allows you to automatically separate the prospects from the suspects, #3 A presentation format and #4 A follow up strategy. Years ago my traffic formula was based on running ads in the classified section of major newspapers which gave me 80 to 100 leads a week, funneling the leads into a 2 min recorded voice mail summary to screen them, and then bringing the remaining prospects in groups of 6 to 10 into my home 3 times a day and showing them a video. The follow up strategy was that I didn’t, the serious were attracted to me because they saw I had a system that worked and they needed what I had more than I needed them. Did it work? Well it allowed me to sponsor over 250 serious distributors in 2 years and generate an income stream of over $1.5 million a year by my 2^nd year. Today the Traffic formula is different, the traffic is online and the volume of that traffic is huge and its not hard to get to if you have the tools and the system. The good part is you are not going to have to put 30 people a day into your living room, and that once set up you system can pretty much run on autopilot 24 hours a day and its international. If you are really committed to achieving financial freedom using the network marketing model in today’s market, start looking to Internet marketing for your success. To learn how to develop and use a marketing approaches that can quickly tap both local and international markets and help you join that top earner status in your current company, register for free marketing tips below:

Marc Barrett’s Marketing Updates

F0r a free training on how I use internet marketing to generate 50+ leads a day for my business click on the following link now

www.FirebrandNetworker.com

Marc Barrett

Online Business Development & Marketing Coach

Miami, Florida

305-945-9744

marc@businessproglobal.com

MLM Success - The MLM 7 Figure Business Plan? What’s That?

The path to MLM Success has a dark side to it.

It’s usually not spoken about because it is so negative but we all know the ugly word is there. It’s called “Attrition”. So what exactly is it that leads distributors to embrace an MLM opportunity with the passion of a true believer and then a few months later, they are gone, disappeared into the “Black Hole” of network marketing. Well in a word, frustration…. We have all been there of course as we try to achieve success in the world of MLM. Now what can be frustrating about Network Marketing? It seems so simple really, just talk to a few who talk to a few who talk to a few and suddenly we have on organization of 20,000 distributors and we are making $10,000 a month. What could be more simple or fun? I mean we have all been to the opportunity meetings and company events where they parade out the latest MLM success story and they make is seem so darn easy! So why the frustration? Sometimes it’s the follow up calls and the endless chasing of prospects who at times seem to be brain dead. I mean we have a great MLM opportunity to show them, what is their problem, why can’t they just open their eyes and see it? I mean really….. Sometimes it just makes you wonder, if we are we the only intelligent person left on the entire planet? You know you have been there, that’s the discussion going on inside your head as you relentlessly pick up the phone day after day and hammer it trying to achieve MLM success, or maybe you just part of that other group that just sits there and stares at the phone trying to muster the courage to do it one more time. Well we know the cure, a quick call to our upline leader and after they tell us about how many zeros are on their latest check we are back at it again. That is until the 2^nd most insidious obstacle in the world of MLM success attacks and this beast takes no prisoners. Doubt….. So what’s wrong with us? Is it some kind of genetic defect?

Are we missing the critical MLM success gene?

Maybe we are just not destined for the big money and MLM success and the vacations and the…. OK, just stop it! Look building any business is hard and especially one with the type of upside income potential that Network Marketing has, but what really helps is to understand what you are doing before you start. To map out an actual business plan that can actually get you to your goals.  

The path to MLM Success

  Most people start into their journey of MLM success with absolutely no business plan other than making a list of their friends and family and maybe chasing people down in grocery stores. They have no idea of how to develop a “7 Figure Business Plan” for MLM success and the sad thing is their upline doesn’t either. So how do you develop a “MLM 7 Figure Business Plan”? First you need to understand what it really takes to achieve MLM success, and also the illusion and traps that most people fall into. The illusion is what we see when we go to company events and they parade the latest MLM success story up on the stage who proceeds to tell you how magically easy the business is, and their success is usually based on just talking to a few friends who talked to a few and then…. Presto, the big checks just start appearing! The truth is that their success in finding a bunch of dead serious business builders from just a few prospects was pure luck. The sad part of this is that there are so many people out trying to build a successful Network Marketing business based on luck. Now if you want to base a business on fact, then marketing teaches us that the more people we talk to the luckier we get. So if you want to ensure your MLM success, you have to treat MLM like a real business and develop a marketing system that allows you to develop a large enough number of leads that you just can’t miss. Now all approaches to MLM lead generation work to some extent, so that tends to be the confusing part,  but the success of low volume approaches like working your warm market are based on the assumption that you have a 1% Percenter lurking there somewhere. That’s someone who will come in and explode your organization, and there very well could be, but the chances are there’s not, and the time it takes to use low volume approaches to build an MLM business, it pretty much guarantees it will probably take you years if ever go reach your goals and achieve the MLM success you are after. So if you are looking for massive MLM success, you need massive activity, and you generate that by using high volume marketing approaches. Using high volume approaches allows you to generate such a high volume of numbers that you can’t miss finding the dead serious people.

The high volume MLM success formula really has 4 basic elements

1. A way to generate a high volume of traffic, a supply of leads that keeps flowing to you on a consistent daily basis. 2. A sifting tool that allows you to automatically separate the prospects from the suspects 3. A presentation format and 4. A follow up strategy Today the real key to the Traffic formula is going online. It was recently reported there are over 1.7 billion people online as of Sept of 2009. Imagine for a moment just begin able to reach out and tap just a small fraction of that traffic and direct it to your MLM business. Petty exciting isn’t it! Now that you know the illusions of the MLM business and a basic idea of where you want to go, I need to tell you that there are two potential challenges to achieving that MLM success you desire. Number 1 is that you need to close that knowledge gap of understanding and learn how to generate  internet lead traffic, and you are also going to need a MLM marketing system, websites, and e mail auto-responders to effectively process it. Now forget trying to do this on your own, it’s too complicated and will take too much time. The solution to problem 1 is to simply use an “out of the box” MLM online marketing system such as My Lead System Pro, it’s kind of like a combination of an internet marketing university and an online marketing system.

My Lead System Pro

 

// The training portal of the system will provide you with an in depth MLM Marketing Training were you will learn the skills of tapping into the online traffic flow using fairly simple MLM marketing approaches such as social media marketing that use Facebook, Twitter and My Space, or even using the more advanced marketing approaches such as Article Marketing, Video Marketing, or my favorite, Pay Per Click advertising. Once you have learned some basic MLM lead generation skills then you will be ready to use the online marketing system which will give you an online presence to drive the traffic to, including websites, lead capture portals, and a customer management system using follow up e mail auto-responders to help maintain contact with your prospects. With these systems, you don’t have to be a computer wiz since all of this has already been pretty much pre configured. Now to successfully build a business organization in network marketing you are going to have to use your new marketing knowledge to drive traffic to your website. I coach my students to have as their initial target 10 MLM leads a day. That will give you about 300 leads a month and once you gain some experience you should be able to recruit 3% to 5% of that traffic into your MLM business, which will give you on average about 10 distributors a month. Now what do you think 10 distributors a month in your Network Marketing business would do for your bank account? Now if you are working a “Standard MLM”  as opposed to a “Top Tier MLM”, then your “7 Figure Business Plan” for success is to sponsor 10 reps a month, of which on average 5 are going to go to sleep on you or drop out within a few months,  5 will do the business at some level and 2 of those will be your 20% Percenters. Focus your support on your 20% Percenters to get them up and running, and then do it again next month, get the 10, find the 5, indentify the 2, and then do it again and again. Rinse and Repeat, Rinse and Repeat. Over the course of a year you should be able to generate about 24 or so 20% Percenters who will actually be doing the business and duplicating you efforts and you will start to see your income steadily increase. Now you actually have a business and can probably look to the kind of income you were hoping for in 12 to 18 months or so. What you say?  I was told I could get full time income in 6 months? Sorry, that s the business plan based on luck. This is the real world of achieving success in a Standard MLM. Keep in mind that in a Standard MLM your success is dependent on building a very large organization, and it’s going to take a team of several thousand distributors in your MLM downline to generate a monthly income of several thousand dollars a month. So even when you learn the Online MLM Marketing skills to become a high volume recruiter, it still takes time to get the duplication going. But look, any business worth building is worth taking the time to build. Compared to what it takes to achieve high level success in traditional business, MLM success can be pretty quick. Now there are business models that can be used to generate the income more quickly, such as Top Tier MLM where you can achieve full time income in 3 to 6 months using a GPT Model,  as opposed to 12 to 18 in a Standard MLM, so if getting to a certain income level in a certain period of time is a critical factor for you then start examining some alternative business models. For now, start with the basics you are going to need to start your “7 figure business plan” by learning how to market, and step on to the path of true MLM success.  

When I first started using online marketing systems I generated over 3000 leads, sponsored over 50 new reps and generated over $30,000 in affiliate commissions in just a few months. For a inside look at some of these powerful marketing strategies check out my free Video Training Bootcamp

 MLM Success

MLM Success - The Truth & The Illusion of Network Marketing

So Monday’s sometimes makes me a little philosophical, and yesterday morning I was thinking about the several calls I got last week where people who were still totally immersed in the MLM success business philosophy of traditional MLM, who had called and tried to prospect me. There is always the discussion of  the game changing product of course and then the description of the company’s latest MLM success stories, and how ordinary people finally hit it big time just by sharing this great Network Marketing opportunity. Get in now! Now in the early days of my MLM business career, I might have bit, but I found instead that I was totally immune to the pitches thanks in part to what I have learned over the years as I studied MLM marketing and found that the real opportunity is not so much in the deal as it is in the marketing (MLM Success-The Tyranny of The Deal Blog Post). Now if you look closely at the business models that are used in a traditional MLM building process and then compare it to people that instead build their business using MLM online marketing you will see there is really a huge philosophical difference. Traditional MLM success philosophy is that you need to build a huge group through the process of recruiting and duplication. It pretty common knowledge in the industry that entire MLM organizations can be split up into 3 groups. The 80% Percenters ,  the 20% Percenters, and the 1% Percenters. Now the ultimate goal to achieve MLM success is of of course to find the 1% Percenter, you know, that’s the person who comes into your Network Marketing organization and just explodes it overnight. The Japanese refer to it as “Lightning Striking”. Now sometimes they are a MLM industry leader who already has a following, but sometimes they are a nobody who has never had MLM success before, but this time something unique happened, a totally random occurrence. Then there are what I like to refer to as the “Naturals”. A “Natural” is someone who is either a major center of influence, (knows lots of powerful people), or maybe someone who just got really excited and was a natural networker. 1% Percenters come in all shapes and sizes but they are in fact the pivotal factor for your MLM success especially if you are working in a Standard MLM (as opposed to a Top Tier MLM). Now the standard MLM building process is to sift through the prospects to find your distributors, then sift through the distributors to find the 20% Percenters, and then with enough 20% Percenters working in your group, you should surface a 1% Percenter somewhere in your organization. Now of course if you are in a unilevel Network Marketing compensation program, then you hope the 1% Percenter is near the top of your organization rather than somewhere downline out of your pay levels. MLM Binary comp plans of course are much more forgiving of a power player who comes in deep in your organization. The analogy I would sometimes use when I did MLM trainings to explain this building process needed to achieve MLM success was to visualize yourself on a big beach in Washington State, the kind that has those rocks all over the place, and you are out there picking up each rock looking underneath it for gold. Now there are thousands of rocks on that beach and it’s going to take you a while, so you need to develop the skills of focus, determination, and persistence. I used to call it the “Blue Diamond” mindset. Now once you have sponsored your first 20% Percenter, now there are two of you picking up rocks and so on. Once you have twenty or thirty 20% Percenters in your Network Marketing group and each of them has a few hundred people in their group, you now have a small army picking up those rocks looking for the gold.

That’s the way MLM success works, with a large enough organization, you just can’t miss.

Of course that just gets you there, there are numerous other factors that can make or break your MLM success such as product longevity, company viability, competition, and of course that nasty word, attrition. However those are all factors for another discussion. Now the goal of MLM online marketing involves that same process, it’s just that we can push more people into the equation much quicker, but it’s still the same basic model used to generate MLM success. So at this point there is no divergence of the business model. However the philosophy of how you get there differs dramatically and this is what I refer to as “The Truth and The Illusion of Network Marketing”. The truth of Network Marketing is that to find the people who are really serious and committed you need to be able to go through a large number of prospects to get to the gold. Another truth is that every approach to MLM prospecting and lead generation works to some extent, although some are painfully slow. The “Illusion of Network Marketing” is what we see when we go to company events and they parade the latest MLM success story up on the stage who says: “I just talked to 4 of my friends and they talked to a few people they know, and all of a sudden I have 10,000 people in my group and I am making $40K a month and this business is so easy and so much fun!” Now let’s be truthful here, you know it just kind of ticks you off when someone else succeeds big time and you don’t. So let’s see, our first thought is to go out to the parking lot and cut the tires on their car (just joking), and the next one is to go back to our warm market again and try to beat them into submission, there has to be gold in there somewhere. Now the truth is, it was pure luck that they found that much gold that easily from just a few prospects. The sad part of this truth is that there are so many people out there trying to build a successful Network Marketing business based on luck. They are out there every day hoping to stumble into MLM success by just by taking to a few people here and there. Sorry, that’s a total illusion.  

The True MLM Success Formula

  Network Marketing is a business and just like any other business you need treat it like one and learn how to market. Now there are many MLM marketing approaches that can get you there but your true MLM Success will be based on volume, the more people you can get information in front of the luckier you get. Now as I pointed out in a recent training webinar I did on blending traditional MLM marketing approaches with the online world there are lots of really good ways to generate high lead flows other than just doing it online, but of course online is the most powerful. Now the traditional MLM building philosophy at this point starts to stress things like bonding the distributor to the company, having lots of events and recognition (“Hey team, Bob just made his first sale and it only took him 2 years….. way to go Bob!). Now the entire culture is designed to form kind of a self reinforcing social cult, (yes I did call it a cult). Now if done properly, you now find yourself in a social group where you would never think about leaving even if you are not making money. The MLM company realizes that with enough foot soldiers on the ground, promoting the company, someone is going to hit “pay dirt” and they will succeed. They just have to keep everyone in place. (This of course is the same philosophy your upline uses). So what do you hear when you go to MLM company events…. Stories of perseverance, persistence, and luck. Funny story here, I talked to a prospect recently that was really excited when I called. She told me that she knew my MLM Success story and so did everyone in her upline, and they all loved the story. Then she went on to tell me about a story where I had joined an MLM and then after 6 mo got frustrated and then just stopped working, but of course stayed active. Then a year later my MLM organization had exploded and there I was making over a million a year because my organization went on without me, and also because I stayed active on autoship. Now of course you can sense the moral of this fictitious story, don’t ever quit, and even if you do, be sure to keep your autoship active because you never know what you might leave behind. Now she was a little surprised to learn the real story, which was that I did indeed get frustrated in my early days and probably quit 5 times just in the first 6 months, but then I discovered marketing and developed a high volume lead strategy using newspaper advertising. I then sponsored 250 dead serious people into my MLM group in about 2 years and I hit so much gold I couldn’t miss. Totally different story. I guess the thing that really ticks me off about the traditional MLM low volume building approach is that it kind of uses people. Now not that basing your life on persistence hope and trust is bad, on the contrary those are great principles to base you life on, but not your MLM business. As online marketers our philosophy is very different, we understand that  MLM success is volume related.

You see…. we have this magic fast forward button we can hit and shorten the growth curve and the time to achieve MLM success by years.

The average person in MLM usually brings in about 1 to 3 people per month. What are their chances of finding a 1% Percenter? Slim to none. With MLM online marketing mastered, you can push 10+ people into your deal per month and surface the key players with much more ease. It also gives you the ability to use that fast forward button to stress test the company’s business model and see if it actually delivers as promised. Now using this accelerated building process, I have learned that if I can’t get a company business model to sing and dance in 6 mo it’s probably not going to happen. Next …. Because of this bottom line business orientation, online marketers are both powerful and dangerous in a MLM environment. I wrote about this recently in a blog post called the “MLM Success-Why Your Upline Hates Online MLM Marketing”. MLM Online marketers slowly learn what entrepreneurs have always known, time is the limiting factor. They realize that there are many Network Marketing opportunities out there that they could focus their attention on, and also that it can be almost impossible to predict in advance which companies will fly and which will die. So rather than push a business plan based on luck and chance, and spend 5 years slow growing a company that just never makes it, Just push the fast forward button…..

The good news is that you can learn how to use the internet as a tool and generate tons of leads to power your business and generate MLM Success by using powerful Online Marketing Systems like "My Lead System Pro" that will teach you how to use the internet as a powerful resource for your business.

 

 

MLM Success

MLM Online vs. Old School MLM Marketing - Time To Bury The Dead?

I am in a mastermind group of MLM online marketers and a few weeks ago they asked me to do a webinar for the members on old school MLM marketing approaches. I cringed a little when they asked me, and I thought good grief, this is like being sent back to high school when you are already in graduate school and loving it. I guess I was the logical choice for this “punishment” assignment since I have been in the Network Marketing industry for over 23 years and of course spent years developing, refining, and using a lot of those same MLM marketing approaches. Everything from business warm market contacts, fax broadcasting, e mail marketing, voice broadcasting, situational marketing, resume database mining, opportunity business cards, yard signs, fish bowl marketing, public speaker approach, infomercial marketing, and the list goes on and on. Heck, as much as I hate to admit it, what can I say, those MLM marketing approaches work. In fact I used those same approaches to become a 7 figure earner in MLM over 20 years ago.

MLM Online Marketing vs Old School MLM

  But I struggled to figure out how they really fit into the modern much more streamlined world of MLM online marketing and lead generation today. Of course the confusing thing about Network Marketing is that just about every approach to MLM lead generation works to some extent. But why even bother with the old school MLM marketing approaches when you have much more powerful solutions available today that use technology to supercharge the process. It’s like having two cars in your garage, a Ferrari and a budget subcompact. Of course they will both do the job of getting you from A to B,  but once you have  had your hands on the wheel of the Ferrari? Oh Baby! It’s no contest. Well maybe or maybe not. I guess a better analogy would probably be playing golf. The driver is the power tool and is going to get you the farthest the fastest but it’s not always the right tool for the job. Then it hit me, one of those “Ah Ha” moments and I realized that there is a perfectly good reason to keep the old school MLM marketing approaches in your arsenal no matter how powerful your MLM online marketing skills are. Now before you think I have lost my mind since I am in fact a prophet of MLM online lead generation, I want you to think about a few things. Reason #1 Quicker Startup in building your Primary Network Marketing Business Most people who start MLM online marketing end up coming down with what I call old school amnesia and immediately forget everything they knew about what worked for them in the past and try to totally change business models.

I have seen this time and time again with new converts to the world of MLM online marketing and of course it does cause a certain “stall” factor.

Let’s face it MLM online marketing is a skill that has to be learned the same way someone initially learned old school MLM marketing approaches. Now some are quicker than others but still it’s going to take a little time to learn, tweek, and then implement. Then it takes time to get your MLM online lead generation up to 10 a day, then 25 a day, then 50 a day and so on. It can take a new person a few months to really get cranking and get the lead flow up to lets say 25 a day (magic happens at that number by the way). So in the meantime wouldn’t it make more sense to keep your pipeline full by continuing to do what you have always done even if it was not as efficient just to keep the wheels of your MLM business turning? There is also an equally powerful reason to add the old school MLM marketing approaches to your marketing arsenal. Reason #2 To Create a growth explosion in your group (The Big Al Theory) There was a series of books I read many years ago back in the Dark Ages of the network marketing industry (back when you bought actual paper books and studied doing things like Don Faila’s famous “Napkin Presentations”). These books were called The Big Al series and were written about the teachings of a fictitious MLM upline called obviously, “Big AL. In one of the books he talked about using “Non-Duplicatable” marketing approaches to build a huge front line and then provide your team with “Duplicatable Approaches” to grow. Now I know that in the world of “Old School” MLM business development,  its heresy to even consider using any approach that is not 100% duplicatable by your organization because the “Standard” (as opposed to Top Tier) Network Marketing Business Model relies on duplication. The higher your duplication factor the quicker you get to the money. However the point the book made was that you could create an explosion in your MLM organization by using whatever unique marketing angle you wanted along with your personal skills to sponsor a ton of reps as long as you gave them duplicatable approaches they could use once they were in the game. The idea was “Go Wide Fast” and then push depth from a massive front line. You see, it does not matter how you bring someone in, what matters is that you give them marketing options, show them a track to run on that will get them into action ASAP. So even if you are doing strictly MLM online marketing and you get really good at it, you need to have options for those you sponsor who can’t master the online approach and as an add on for those in your downline who are learning online marketing so they can keep their pipeline full. So here is my recommendation.

Use MLM online marketing with at least 2-3 other offline or crossover approaches to keep diversified

Then adjust the time spent on marketing approaches based on lead flow. When your online lead flow starts to kick off, drop back on other approaches as necessary, but always keep your pipeline full. It always a good idea to keep a certain amount of diversification in your lead generation efforts at all times Here are the core approaches that I always use:

• MLM Online Marketing (PPC, Facebook, Twitter, Video Marketing, Article Marketing)
• COI Business Warm Market (not friends & family)
• Online Advertising – Careerbuilder, Monster, etc
• Resume Database Mining– Hotjobs
• Voice Broadcasting to specific B2B (business to business) markets

My 7 figure business plan has always had 2 very important elements, high volume and diversification. For more detail on these approaches (and a few dozen others) the recorded webinar I did for the group is below.

25 Killer Old School MLM Marketing Approaches

(Recorded Webinar)

 

MLM online

Why Your Upline Hates Online

So your upline told you that  all that “Online MLM Marketing” stuff doesn’t work. Humm….. What is it a about Online MLM Marketing and lead generation that really tends to annoy upline leaders in the world of traditional network marketing. I am talking about those leaders in the MLM upline who are supposed to be there to support and encourage you to higher levels of performance. I mean it seems kind of strange since if you learn a new skill like Online MLM marketing that will ultimately make you a power recruiter capable of bringing multiple new team members to the table every month, it would obviously boost their check. So it should make them really excited right? Wrong. So why do they fear and hate it? There are actually some pretty good reasons. The biggest one  is of course that they fear what they do not know or understand.  They are a MLM leader and of course they can’t advise you on what they don’t know. I have been there also, with 23 years of MLM marketing experience I have worked with and trained a lot of distributors and I know the annoyed feeling you get when some rebellious downline veers off on a tangent with some odd ball idea. I wrote about this in my review on Attraction Marketing. It was this same circumstance that caused me to investigate generating MLM leads through online MLM approaches using the attraction marketing model and sent me headlong down the rabbit hole into the world of Online MLM marketing. However it’s not always just a lack of understanding that tick’s them off, there are many people who are Network Marketing leaders who actually do understand a little about Online MLM marketing and they are still negative on it. So what’s the deal with them? Well to put it simply they fear “evolution”. Yes I know that statement probably did not make any sense to you. What does evolution have to do with network marketing? Well of course I am not talking about monkeys becoming men, but rather the natural evolution of your Network Marketing business model once someone becomes involved in the world of Online MLM marketing. Especially when it involves “funded proposals” and “affiliate marketing” as discussed in the Magnetic Sponsoring Course Maybe evolution is not the correct word here.  It’s more like a shift in perception.  

Online MLM Marketing – A Change Of Focus

  You see in the world of traditional MLM marketing we go out and spend our time branding the company, the “Mother Ship” so to speak, as the end all be all of all opportunities. If you have been in Network Marketing before you know this marketing focus well. We position the company as the chance of a lifetime, that unique opportunity that will change your life and your finances forever, and all we have to do is recognize the sheer magnetite of the opportunity and hitch our proverbial wagons to the deal and our financial success is assured. Wow, I really wish it was that simple but of course you know it’s not. So let’s talk evolution  

Online MLM Marketing – Branding

  Once an Network Marketer becomes involved in Online MLM marketing they quickly learn that you don’t brand the company, or even lead with your MLM company, rather you brand yourself. The Online MLM marketing focus is generic, never mentions the company, and focuses instead on giving your prospect useful tools to help them be successful in the pursuit of their MLM business with whatever company they are with. You brand yourself as kind of a MLM marketing coach. Now if you are brand new to Online MLM marketing and you feel your current level of skill does not qualify you as coach material, then you brand yourself as a messenger of opportunity but the opportunity here is leaning Online MLM marketing.   So there is a major shift in focus away from your primary Network Marketing company.   Now the goal of your Online MLM lead generation effort is in fact the same, you want to sponsor people into your network marketing company, but you lead with an online MLM marketing system as the front end product and market your primary MLM company as a back end product once you have developed a relationship with your prospect. You get many more leads this way, and you become a much better recruiter for your MLM because once you have developed a relationship with your prospects, they now know you and trust you and are much more willing to listen to what you have to say about your deal. Now as you push leads through your Online MLM marketing system you begin to generate a cash flow from your lead generation efforts by using a “funded proposal” and exposing your leads to various affiliate offers for training or tools that have to do with Online MLM marketing success. So there you are after a few months or so generating leads and your Online MLM marketing business is throwing off a cash flow from your affiliate offers, and oh yes you are now sponsoring more people into your primary MLM company than you probably ever have before. But wait now the real shift occurs, as you become successful you begin to realize that it’s really not the company that is the golden opportunity, the power is in the marketing. You slowly start to realize that you could be successful with any MLM company you choose. Now the ultimate shift occurs. Most Online MLM marketing and lead generation systems such as My Lead System Pro  have multiple affiliate income streams built into them, and so you get checks from several companies each month. Then one day as you are opening up your checks, it just kind of hits you…… the “Ah-Ha” moment! You realize that your primary MLM company is really nothing more than just another affiliate income stream. True it’s probably the only one that has a residual income stream attached to it, but still its only one more business income stream that you now measure by an entirely different yardstick. The spell is broken….. Need an instant recap? You see in the past all the power was vested in the network marketing company, in the deal to end all deals, we were simply the messenger of opportunity and our mission was to spread the word about this once in a lifttime…… Yada Yada Yada….. Once you realize that the power is in your ability to bring leads and recruits to the table without ever mentioning the company and that you have the power to put them in any deal you choose….. Well let’s just say it’s a sobering moment. So back to the original issue.

Why does your upline hate Online MLM marketing?

Now you know, it removes the spell of control and you are no longer under their power. Look you are an asset, a  foot soldier in the battle of financial independence.  Having an army that does not blindly follow you is a problem for a leader. They realize that they no longer have any control over you at all. That if the company future does not play out the way you want, you can leave and have your choice of multiple other MLM opportunities, and you are going to take your group with you. Let’s face it there is no lack of companies or opportunity in the MLM universe. This is exactly what you see with top Network Marketing leaders who build huge organizations, they are not totally dependent on any company, because the power is in their skill and they have an army behind them which they could move to any company they might choose. The bottom line here? Being a top recruiter gives you incredible power, it’s worth the learning curve. And once you are on the path, take out that yardstick and start measuring. Now one final point here, you have probably heard that evolution is a constant process, not a static event. I will point out that this distributor mindset evolution does not necessarily stop here. It can also carry people from working with Standard MLM’s into the world of  Top Tier MLM but that is another story for another time.

Ready to take your MLM business and income to the next level? For a inside look at some of the powerful Online MLM marketing strategies that allowed me to sponsor over 10 reps a month and earn over $30,000 in affiliate commissions  in just a few months, check out the video on "My Lead System Pro"

Online MLM Marketing

 

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Online MLM Marketing

Marc Barrett's Traditional Happy Holiday Rant

Humm….. it’s that time of the year again. You know, the time when things get busier and busier as we hit Thanksgiving, then all of a sudden it’s like we have been sucked into a time warp and it’s  a non-stop blast through the December holidays and suddenly here it is. We stare across the gulf that separates us from the next year and we can feel it growing shorter and shorter by the day. So our first thought is December already?  No way! I want a “do over”! Now tiding up all the loose ends and ending the year is a lot of work, so the first thing we do is to drag out our holiday greeting card list and reach out to that extended group of family and friends to say hello once again, to let them know they are still in our hearts and prayers (or that they are lucky to  still on our list), and maybe even toss in a little summary of what has happened in our life over the last year. Maybe we even put in a little plug about getting on Facebook so they won’t feel so totally in the dark and shocked when they learn that cousin Mary Lou ran off with a 2^nd string baseball pitcher from Missouri and now lives in Japan and teaches English (just kidding). Well as I dragged out my list and then wandered back over what has happened in my life over the last year, I re-read my blog post from last December 25^th , Holiday Best Wishes & A Special Gift. I smiled when I thought how true it was that the best gifts can’t be sent by Fedex, or special delivery, they are the gifts that we give of ourselves. They are the friendship, the love, the understanding, the encouragement, and all the little and big ways we can reach out and give part of what we are to others. This year as I did my review and tried to think of a gift I could give, I suddenly realized what an interesting transitional year 2010 was. On one side we had an economic meltdown in the world economy and there was pretty much bad news spinning out of the media on a daily basis. On the other side it was an amazing journey for me. I had the honor of presiding at the marriage of my son Paul to his beautiful wife Jo, (I bet you thought that part in my bio about “marriages performed” was just a joke). I becoming a grandfather for the 2nd time when his twin brother Aaron and his wife Erin had their 2^nd child, and my daughter Allison knocked out a master’s degree after spending 2 months in Patagonia with her partner Jacob on a travel adventure. (Sorry it’s a parent thing, I just have to brag on the kids). I also welcomed a milestone birthday. I should rephrase that, actually I did not welcome it, however I know  that life is a journey to be lived to the fullest and we must cherish every moment on the way, even the stupid birthdays! So I decided my gift to you this year would be the gift of “Choice”. I know, you already have choice so in a way this is kind of like re-gifting. So the point is this, we all have a choice. No one’s life is perfect, that’s simply an illusion. We all have challenges, disappointments, roadblocks, and the highs and lows. However we can choose what we wish to focus on, that’s the gift of “Choice”. This holiday season more than ever before I hope you focus on all the good parts of the journey of 2010 and “Choose” to feel blessed, and I wish for you to feel all the infinite possibilities that life holds in store for you in 2011. Happy Holidays Marc

MLM Success - The Tyranny Of The Deal

The phone rang and it was yet another hopeful Network Marketer courting MLM success, calling to tell me about the next game changer to enter the MLM universe. Well for Network Marketing Professionals who have been around the game for a while, we have all heard it so many times it just kind of seems like business as usual. We get the call and listen to the short rapport building niceties, and then onto the pitch. It is of course the deal of the century, the next mega-viral hyper-growth company in the raw. A Pre-launch? No this is better, this is the pre-pre launch, or soft launch, or private launch only shown to key leaders. Over the months and years, the deals stream on and on in a seemingly endless succession, all absolutely guaranteed to make you rich and famous, but of course you have to act now while there is still time. Now before you get the idea that I am dumping on the Network Marketing industry here, let me assure you I am not. I am a 7 figure earner in the Network Marketing Industry and I have lived the MLM success stories and also of course the failures. I love this industry and the way it can empower the individual to take control of their financial destiny and develop the income and lifestyle we all deserve. However there are just some things about the Network Marketing industry that just rub me the wrong way. Every industry has its seedy underbelly and MLM is no different and I hate to see people chasing an illusion. So the question of the hour is, are the deals driving us or are we driving the deals. I mean it’s kind of like the chicken and the egg discussion.   Is the deal the critical element that drives MLM success in the marketplace or is it the involvement of the hard driving business builders that actually delivers success to the deal. Which is actually the critical factor? If we are to believe the caller who breathlessly tells us in hushed tones, of the legendary Network Marketing leaders who are uniting to drive the deal (it’s kind of funny that usually I don’t remember ever hearing of any of these people in the industry before). Now I know the standard thought process in the industry is that MLM success is a function of the unique opportunity, the once in a lifetime chance, the mega viral hyper-growth company that drives the MLM success curve, and all we have to do is to hitch our collective wagons to the next rising star and our financial future is secure. But is it? I refer to this as “The Tyranny of the Deal”, the belief that it’s the once in a lifetime opportunities that we stumble across as we search for MLM success and financial freedom that makes or breaks our financial lives. That if we are bright enough to recognize opportunity when we see it, then we become one of the fortunate few. Humm… if that were true then how come we have all joined those companies and we have many times still hit the wall? Well I used to be in that camp, I have sold the benefits and the urgency of ground floor deals so much that after a while I actually started believing in them myself. The truth is that the hottest deal in the universe is not going to make any difference to you if you don’t know how to achieve MLM success, if you don’t have a step by step process to get that new business ramped up and off the ground. You need a 7 Figure Business Plan.

MLM Success

  Now if you take a look around the industry I think you will start to see the truth of this. Look especially at the leaders in the industry, you know,  the ones you love but hate at the same time. They are on one hand an inspiration to you that it can be done, but at the same time let’s face it, we’re jealous of their MLM success and of those gaudy $83,000/ monthly checks they get. How the heck can they do it over and over again? They join one company and …boom, almost overnight they are a success. They leave that company and join another and boom … lightning strikes twice! How do they do it? Look closely, and you will see that as the famed success coach Tony Robbins says “Success Leaves Clues”. If we examine what they do,  it soon becomes evident to us that they have a plan, a template actually, on exactly what they need to do to achieve MLM success in any network marketing business. So it’s not a hit or miss deal, it’s an actual business plan that they take out, dust off, and implement time and time again. The company, the timing, the product, all of that is in reality secondary in importance to the real success factor. They have a 7 Figure Business Plan that they know like the back of their hand. Now compare what you do?  Hummm….. probably embarrassing isn’t it! Most people don’t really have a clue on how to develop a successful business plan, they just stare in awe at the photocopied check for $96,000 from the upline, take out their credit card without a clue of how they are going to do it, and there they go again. Another spin of the wheel of fortune! They run out filled with the energy and enthusiasm of someone that’s just been introduced to energy drinks, and frantically try to beat their friends and neighbors into submission. After all, it is for their own good.  You have seen the light! Tired of standing in line to spin the wheel?  Maybe its time to change the channel. Let me repeat myself: The company, the timing, the product, all of that is in reality, secondary in importance. Wait you say, that’ nuts! What do you mean the product’s not important, the company doesn’t matter?  That’s not what my upline told me!

Sorry, I promise only to tell you the truth of MLM success, not that you are going to be happy with it.

There are of course variations in growth factors based on product type (Nutritional, Technology, Personal Care, Telecom), company age (early stage vs. industry giant), and business model (Standard MLM vs. Top Tier MLM), but hey we are talking about MLM success here which in most people’s book means putting $10,000 a month consistently into your bank account. You can’t win the game if you never get to first base. A successful business plan is the only thing that will get there. Look closely for a moment at what the top earners do.

The Pattern of MLM Success

Case in point, let’s take a look at Eddie I have known Eddie Freeman for years and he is in fact a true million dollar earner. So what is it he does that makes him so different? What is his 7 Figure Business Plan? It’s pretty simple really, Eddie has spent years in the MLM industry cultivating relationships, and building a list. Every time he goes to a company event, he networks and picks up business cards. Every time he does an opportunity meeting or training or attends any gathering of distributors he shakes hands and picks up business cards. He then goes home and puts them in a bundle, puts a rubber band around them and writes a note which he attaches to it giving the date and the event,  and also makes notes about key people who were part of that group. He then maintains relationships with anyone he considers a top performer, not from the standpoint of just hammering them to join a deal, he actually maintains relationships. Kind of a professional bonding. So now these people know him, they like him, and they trust him. Now for phase 2 of his business plan. When he goes into a new deal, he sits down with his phone, takes out his huge box of business cards all wrapped with rubber bands and prepares for battle. He knows that massive income comes from massive action so when he sits down to call he does marathon sessions and relentlessly hammers the phone calling everyone who already knows him and respects him about a new deal they should take a look at. If they don’t do the deal he does not throw out the card or tell them they are brain dead, he tells them he appreciates them and respects them and wishes them good luck. Then the card goes back into the pile, the relationship will be there for the next one. He does this for days, weeks, and months at a time. His drive and work ethic is admirable but look at how simple the plan was. Build a list, build a relationship with that list, and when the time is right, use it. This simple business plan is what he does to achieve MLM success with every company. So now that you know the secret of true MLM success  you pretty much have two options. One is to simply copy Eddie’s approach.  Top business coaches know that the easiest ways to achieve success is to simply find someone who is successful in your industry and copy everything they do, it’s an NLP approach that famed success coach Tony Robbins teaches called “Modeling”. The Eddie Freeman approach is probably going to take you about 10 years to amass a large enough following and build a list (it took him longer than that). The alternative is to shorten that MLM success curve down to less than a year and do it using online lead generation with an attraction marketing model. Now you have probably seen this before and probably did not understand it. Now the Attraction Marking Model has been around as long as time itself, but the online version was pretty much popularized by Mike Dillard with his E Book “Magnetic Sponsoring”. The premise is simple. Build a list of like minded people all interested in Network Marketing by using the power of the internet, and then use technology and automation to develop an ongoing relationship with that list by way of e mails, autoresponders, and videos. While you are developing this list you can skim the prospects who are open to looking for opportunity right now and will welcome what you have to say, and everyone else goes into your long term MLM success vault, “The List”. For those who have become a student of this approach, I have seem then develop lists of anywhere from several thousand to as many as 20,000 prospects within a year or less. Hummm… what do you think you could achieve with a list of 20,000 prospects who were all interested in network marketing and who you had a relationship with? Scary  huh? In my book this is the most successful approach in today’s market for the average person to achieve MLM success. There are several good out of the box systems out there such as  My Lead System Pro,  that you can use to do this and they will teach you how to market. Once you understand marketing and how to generate online traffic at whatever level you wish then you will never be at a loss for leads again. Once you have mastered this, you will start to understand that you and you alone are actually in control of your own MLM success, and suddenly the tyranny of the Deal will no longer have the power over you. With marketing skills you will have the ability to build whatever business or deal you wish. Now is there a learning curve associated with these systems? Of course, but with patience anyone can master it. Now I know that most people in Network Marketing are always looking for the quick fix, the rapid MLM success, the instant gratification. Sorry, haven’t found that secret yet. As a mentor of mine Richard Kall used to say, “If I could distill everything I know about this business down into a pill and you took it, you would be so excited you wouldn’t sleep for a month”. That’s how I feel about what I have learned in the world of online MLM marketing. What has always excited me, is when I see a business plan for MLM Success that actually works, when I can see a clear path to the money. Take the Pill.

When I first started using online marketing systems I generated over 3000 leads, sponsored over 50 new reps and generated over $30,000 in affiliate commissions in just a few months. For a inside look at some of these powerful MLM Success marketing strategies check out my free Video Training Bootcamp below...

 

 

MLM Success