Have A Feeling You Are Being Watched? - Benetton’s Mannequin Spies Programmed To Watch You

Good Grief what is the world coming to, Mannequin Spies? Shades of Austin Powers, is that mannequin actually watching me?     This is beginning to sound like a line from the George Orwell novel "1984" in which "Big Brother" was always watching.

Mannequin Spies?

So what't the deal with retailers turning those spooky mannequins into spies?

The next time you shop, take a close look at the mannequins in the store. They may be taking a close look at you, too. So far, Benetton is one of the few places you’ll see $5,000 bionic mannequins from Italy’s Almax. The dummies, called EyeSee, has a camera installed with facial recognition software in its eye socket. The technology allows it to log the gender, age and race of passers-by, according to Bloomberg. Uché Okonkwo, executive director of consultant Luxe Corp., told Bloomberg that the mannequins “could really enhance the shopping experience, the product assortment, and help brands better understand their customers.” Sure, you could do the same with in-store security cameras, but Almax argues the dummies provide an eye-level view and draws more interaction from customers. Using EyeSee showed one unnamed retailer that kids made up more than half of its afternoon traffic. Acting on that data, the company introduced a kids’ clothing line. Another Almax customer introduced a Chinese-speaking staff by the entrance after the EyeSee dummies showed that one-third of its patrons after 4 p.m. were Asian, according to Almax. Todd Wasserman, Mashable  

Whats Next Talking Mannequin Spies?

Or perhaps mannequin security guards to give an empty store a really spooky feeling, or maybe talking mannequin sales people who do nothing more than give you blank stares when you ask where size 34 is? I for one am going to be watching for those spooky mannequin spies whenever I go shopping now. One of the great parts about being in the world of Blogging is being able to share info on all the crazy stuff in the world and get paid to do it!

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Mannequin spies