Re-Inventing Yourself

Humm…. Had a birthday the other day, well lets be more precise, August 31^st and yes that’s right I am a Virgo but of course if you have listened to any of my trainings you probably could already guess that … task oriented, highly organized, thinker, problem solver, yada, yada, yada. Not sure I believe any of that stuff anyway, I believe we are who we choose to be. Having a birthday always forces me into a period of reflection as I think back on what I tried to accomplish in the past year and what I actually did. For many people I guess the big event that triggers the reflection is Jan 1^st . That of course is when the proverbial time door slams shut on the old year and we realize in a panic that we are supposed to set goals and plans for the new one. My year closes out usually right around my birthday since I set a business plan in motion over 20 years ago that pretty much forced me into a period of planning every September. It actually coincides with my journey into the world of MLM about 22 years ago. If you have read My Story on my blog then you probably know that I had been a real estate entrepreneur for years and then crashed and burned in the early 80’s. However I have been very fortunate in life for I have found that whenever one door closes another one opens for me. Now sometimes it takes a while to recognize it as a door, because in the beginning it generally looks more like a hole in the floor with a 3000 foot drop into a chasm. However that financial disaster lead me to the world of MLM, and I had the opportunity to re-invent myself in a totally different way. Once I get on a track I am pretty much an obsessive worker and not that I neglected my family, but I always wished there could be a way to spend more time with them and be more involved in their lives as my kids were growing up. Well I guess you have to be careful what you ask for, or at least maybe be more specific. Sometimes our gifts come in ways we never would have conceived (at the time I really would have preferred not have my business destroyed just to implement a better master plan, but the universe never asked my opinion). Well I’m rambling, but anyway when I had to re invent myself and setup a business plan for this new world of MLM I decided that I would create my perfect reality and then live in it. So I decided rather than trying to make myself less obsessive about work, it was much easier to simply set a schedule that would force me into compliance with my goals. So I decided to take every summer off and spend it with my family and kids and then work obsessively the rest of the time. Not a bad plan really, and that’s what I did for over 20 years. The network marketing business gives you the ability to generate huge leverage, and because of that you are free to structure it any way you want. We had great times during those summers, taking months off and traveling in a motor home to Alaska or to other parts unknown, or sometimes traveling to the South Pacific and Australia, Japan, and others. My reflection over the last several days caused me to think about and be grateful for how far I’ve come and how much I have learned: The trials and frustrations of building a successful Network Marketing business and the incredible rewards that came later. The challenging journey into the world of online marketing, and the frustration of being flooded with huge amounts of information and then the rewards of finally watching that business model gel into 25 and then over 50 leads a day like a finely tuned machine. Was it hard, of course it was. Was it frustrating, you betcha! Did I ever want to quit? Every day! Was it worth it…. Oh Baby was it! However even as I bask in those feelings of accomplishment there is a gnawing uncertainty as I realize this coming year will probably be filled with even more challenges as I take this new craft of internet marketing to the next level, maybe even re-inventing myself again, Marc Version 4a? Wow, when does it stop? The challenge is that nothing is ever static and the more we try to keep it so, the more frustrated we get. Learn instead to embrace change and just love the ride. It’s just like the famous quote by Mark Victor Hansen “Sooner or later, we must realize that there is no station, no one place to arrive at once and for all. The true joy of life is the trip.” Now probably the biggest barrier to re-inventing yourself that we all face is letting go of the business self image we have created for ourselves, but that has to die before we can move on. I know how hard this can be because I struggled with it, I mean I was the “Real Estate Entrepreneur” the “Deal Maker”, who could package and spin a project better than anyone. Who would I be if I let go of that, and what about all the years of skills that went into creating it. I mean I was invested in that self image big time. I mean it’s hard to do some people just can’t let it go, they just keep slamming their head against the same wall over and over. You know we all face challenges in life that at times force us to re-invent ourselves and we have a choice to either go into the closet and hide, or to stretch and in the process become more than we are. Stretch with me… There’s nothing interesting in the closet

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Kaching, Kaching-Kaching, Kaching-Kaching Review, Kaching-Kaching Scam, MLM Companies, MLM Success

Kaching-Kaching well it’s an interesting name I will give you that. Kaching Kaching kind of brings up a vision of a cash register ringing up a sale doesn’t it? Well that’s exactly the image Robert McNulty the CEO of Kaching-Kaching Inc wanted you to think of when he founded this company. Robert McNulty formally of Local Ad Link became an officer of Kaching Kaching Inc in April of 2010 and the launch of the company’s current business model was in late 2010. Now I say current business model since if you check out the company profile on Forbes it shows that Kaching-Kaching Inc. is a publically traded OTC company that was formed “for the purpose of acquiring certain mining claims from Premere Resources Corporation”. Humm… Now what does Online E commerce MLM have to do with mineral rights? I guess you will have to ask Robert McNulty that personally. My read on this is that he probably bought a shell corporation that was already public and then converted it to its present business plan. I am not sure which business model Kaching-Kaching Inc. was pursuing over the last 12 months but according to Forbes, they earned about $462,000 and had losses of about $5.3 million during that time. Well who knows but let’s take a look at what they are trying to do now. The world of opportunity in the Network Marketing industry knows no product bounds, and there is not even a limit on the number of do-over’s you can have, as evidenced by Kaching-Kaching’s product focus.

Kaching-Kaching & The E Commerce Business Model

  Kaching Kaching is blasting headlong into the world of online E commerce with an MLM model, where hopeful distributors can own their own online shopping portal. Wow! Unique concept! Not really, I can’t even count or want to remember all the E commerce MLM business models I have seen over the last 10 years, there probably have been hundreds of MLM startups following this gravy train. Not to mention the fact that every MLM giant out here has also wedged they way into that business model as a way to generate additional profits form an existing distributor base. The big MLM guys like Amway (Quixtar), NuSkin (Big Planet), and others, all have e-commerce divisions. So we know this is a popular marketing concept to bring distributors into the fold, but the real question is can you actually make money doing it, and should you actually join Kaching-Kaching and bet your financial future on them?

So the basic business model with Kaching-Kaching is this

Once you sign up you will have your own online mall with a lot of name brand stores where you will have the ability to generate profits of 2% to 10% of your customers purchases based on what type of product they buy. You also will earn monthly binary commission bonuses on the monthly activity fees from people in your Kaching-Kaching downline, once you recruit and build a team. That may seem like a piece of cake,  but in today’s MLM market there are lots of new companies coming online every day, and many with some pretty exciting products so competition for distributors can be heavy. So trying to convince someone that an e commerce shopping deal is the path to financial freedom may not be as easy as it seems. In the overall scheme of things you will have to have a pretty large downline to really capitalize on the commissions on purchases and the only other source of revenue is the monthly fees distributors pay to be affiliated with Kaching-Kaching, but those are in the $20 to $99 per month range so that is not a huge potential revenue source either. The challenge of the internet mall has always been trying to change a consumers buying habits and getting them to go to a particular store through an online mall interface rather than just going directly to the store. Now it appears the way Kaching-Kaching plans to do this is to make it in a shopper’s best interest to go through the mall by getting them to sign up as a “shopper” under your distributorship and in doing so they get their own online mall interface with Kaching-Kaching for free. So now they are getting a rebate for shopping through their store (they get 50% of the total commission and you get the other 50%). Not a bad plan really. I would have to say this, I think Kaching-Kaching is an making an ambitious attempt in a highly competitive retail marketplace, but then the founder  Robert McNulty has done some pretty powerful online business models before. He was in fact the founder and CEO of Shopping.com from 1996 until it was sold to Compaq Computers in 1999 for $220 million. So obviously he has a lot of expertise in this area. Which brings us to the question of why go through the pain of having a publicly traded corporation? Now in the business world and especially the Dot-com world, that is the main way you make money. You start a company build up the business model, and then sell it to someone else for bundles of cash before you ever have to reach profitability. However Network Marketing companies can be fairly easy to get to profitability and once you do, they are virtual cash register that can throw off a huge cash flow. I mean why do you think that Warren Buffet bought two MLM companies recently? Because of this, very few MLM companies every go public in today’s market. Why would you want to give away a piece of your money machine? So there may be a bigger game at play here. With a public company, you can double dip into the greed well of your incoming distributors while they are in their excitement phase and they will probably jump at the chance to not only work the business but also to buy shares in the company. I mean it only makes sense. What better way to expose your stock to a huge group of people than though prospecting them to look at your MLM? From an owner’s point of view this is a killer combo, you have tons of distributors helping you build up a loyal customer base and then even if the MLM side does not work out you have a business asset that can be sold.

Now the real question is should you jump on the bandwagon with Kaching-Kaching and start building your downline?

Well this is not a deal that I would ever do, but that is because I prefer other MLM business models, but if you like what you see and are excited about the prospect of getting a piece of  a well set up e commerce business model, then Kaching-Kaching may be your deal. Just remember too many people treat MLM as a hobby and not a business. If you want to be successful, don’t leave your success to chance. Learn some basic marketing skills and draw up a realistic business plan that will give you access to enough leads to power your business on a daily basis. There are a lot of very good online marketing systems such as My Lead System Pro where you can learn some online marketing skills and approaches that you can then use to power your lead generation efforts in your businenss. Then Kaching-Kaching may become your favorite word!

Ready to take your MLM business and income to the next level? For a inside look at some of the powerful online marketing strategies that allowed me to sponsor over 10 reps a month and earn over $30,000 in affiliate commissions in the process in just a few months, check out my free Video Training Bootcamp

Kaching-Kaching